Creative direction and photography for Ford Models’ Q1 outreach campaign, with a focus on sensory detail and tactility. We crafted and printed materials such as sticker sheets and physical about me cards to be mailed to clients. Our approach includes Polaroid portraits, studio looks, curated designs for custom dossiers, die-cut stickers and motion. I've Included the treatment, to show how the campaign language developed from concept to final imagery. Clean framing and a visual structure gave us a consistent container to work within, while the mix of formats adds personality and dimension. We explored human identity, using casting, styling, personalized data, and sequencing as visual motifs to reveal taste, process, and what makes real people inherently more valuable in marketing than AI generated ones.