This project brings together two campaigns. The first campaign is a clean studio-led story shot on 120mm film, camcorder and industry standard formats. I use minimal backdrops, strong framing, and a controlled, editorial pace that puts silhouette, texture, and attitude at the forefront. The second campaign shifts outdoors, using the city as a live backdrop. The street lights, movement, signage, and architecture act as accomplices in the sense of live energy and real-world presence. Together, the campaigns create a cohesive brand picture: aware, modern, and with character.